ONGOING RESEARCH ︎
Urja Naturals
Urja Naturals - 2019
Project Description :
A Rebranding for Urja Naturals and their packaging design strategies that can rival their current competitors. The concepts of Goodby Silverstein & Partners for “got Milk?” were the first that came to mind which were the utter banal nature of milk, As stated by the firm “The only time we remember milk is when one is out of it”.We setup exploring the project in the context of India and later translating it to a design ending up with a clean package design that would allow constant change to accomodate India's several festivals and celebrations along with clear graphics indicating that the brand is hygienic and clean.
Project Description :
A Rebranding for Urja Naturals and their packaging design strategies that can rival their current competitors. The concepts of Goodby Silverstein & Partners for “got Milk?” were the first that came to mind which were the utter banal nature of milk, As stated by the firm “The only time we remember milk is when one is out of it”.We setup exploring the project in the context of India and later translating it to a design ending up with a clean package design that would allow constant change to accomodate India's several festivals and celebrations along with clear graphics indicating that the brand is hygienic and clean.